The “Big Beautiful Bill” just passed in the U.S., and if you read all the press and listen to some of the noise in the market, you’d think it’s time to throw in the towel. Race over!

But that’s not the case.

This isn’t the end. It’s the start of a new phase of the race. Sure, the terrain just changed. Incentives are shifting. Some provisions got trimmed. The confidence of some is knocked. But just like Alpecin–Deceuninck at the Tour, we’ve seen this all before, and change is the only constant.

If you had a singular vision and a static plan, you would be impacted. But if you’ve been building your strategy with eyes open or are open to adapting, you’re in a great position to lead. That’s why I’m still incredibly bullish. Here’s why:

Inevitable Trajectory

The pain points are becoming undeniable. Energy isn’t a nice-to-have; it’s the foundation of your business. As discussed in this article, incentives are great, but they are no longer the metric that makes projects viable or not. If your costs are volatile, your margins are at risk. If your power isn’t reliable, your operations are exposed. If your sources aren’t clean, your stakeholders will push back. The idea that you can outsource your energy strategy and hope for the best? That era is over.

Urgency

The revised landscape creates urgency. For years, companies could afford to wait. Incentives weren’t going anywhere, so there wasn’t much reason to move fast. But as pain points mount, that window is now narrowing. Instead of having tax credits for solar through 2035, they are now available for projects that begin construction within one year of enactment (by 7/4/2026) if placed in service within 4 years, OR begin construction after 7/4/26, they must be put into service by 12/31/2027 to qualify. Businesses that act today will lock in long-term value that is financial, operational, and reputational. Waiting just got expensive.

Innovation

The incentives that matter most are still intact. Battery storage in particular remains a massive opportunity. It’s not just about backup power, it’s about unlocking stacked value: load shifting, demand reduction, grid services, and more. Battery tax credits are protected through 2033. They will increasingly be a key component of onsite energy systems moving forward, where it makes economic and operational sense.

Capital Availability

Capital is no longer a constraint for this market; there is dry powder available to companies who want to secure financing for their projects. That said, one major and very positive update is the reinstatement of 100% bonus depreciation, up from 40% in 2025 and previously set to phase out entirely by 2027. Being able to depreciate onsite energy equipment by 100% in the first year makes the economics of projects even more compelling. Done right, behind-the-meter systems aren’t a sunk cost; they’re an asset, and access to capital isn’t a barrier to action.

Process Efficiency – The soft costs that have plagued our industry, such as high origination costs, unclear processes, fragmented solutions, long procurement timelines, interconnection delays, unique contracts for every project, and more, are being streamlined. This, combined with ongoing equipment price reductions, increasing energy costs, outage impacts, and stakeholder pressure (direct penalties, regulatory, contractual, or brand), will more than ensure onsite energy projects are economically viable and extremely valuable vs passive energy consumption from the grid.