The Big Beautiful Bill's Impact on Onsite Energy
Business cases improve in the short term. Act now.
Webinar Recording
On July 4, President Donald Trump signed into law the Big Beautiful Bill, a massive spending and budget bill that made changes to tax credits and rules around clean energy technologies. Find out how these new rules impact onsite energy project economics and get our guidance for maximizing available incentives and setting a profitable, resilient and sustainable energy strategy.
What we cover:
- Updates to tax credits for clean energy projects
- Changes to asset depreciation
- Project-level and portfolio-wide economic analyses for solar + battery storage projects
- Deployment timeline considerations
- Guidance on progressing your energy transition plans
The Start of a New Phase in Distributed Generation Deployment
Perspectives from VECKTA CEO, Gareth Evans, on how businesses should be thinking about the changes the One Big Beautiful Bill brings and the opportunity to drive profitable energy solutions forward.
The “Big Beautiful Bill” just passed in the U.S., and if you read all the press and listen to some of the noise in the market, you’d think it’s time to throw in the towel. Race over!
But that’s not the case.
This isn’t the end. It’s the start of a new phase of the race. Sure, the terrain just changed. Incentives are shifting. Some provisions got trimmed. The confidence of some is knocked. But just like Alpecin–Deceuninck at the Tour, we’ve seen this all before, and change is the only constant.
If you had a singular vision and a static plan, you would be impacted. But if you’ve been building your strategy with eyes open or are open to adapting, you’re in a great position to lead. That’s why I’m still incredibly bullish. Here’s why:
Inevitable Trajectory
The pain points are becoming undeniable. Energy isn’t a nice-to-have; it’s the foundation of your business. As discussed in this article, incentives are great, but they are no longer the metric that makes projects viable or not. If your costs are volatile, your margins are at risk. If your power isn’t reliable, your operations are exposed. If your sources aren’t clean, your stakeholders will push back. The idea that you can outsource your energy strategy and hope for the best? That era is over.
Urgency
The revised landscape creates urgency. For years, companies could afford to wait. Incentives weren’t going anywhere, so there wasn’t much reason to move fast. But as pain points mount, that window is now narrowing. Instead of having tax credits for solar through 2035, they are now available for projects that begin construction within one year of enactment (by 7/4/2026) if placed in service within 4 years, OR begin construction after 7/4/26, they must be put into service by 12/31/2027 to qualify. Businesses that act today will lock in long-term value that is financial, operational, and reputational. Waiting just got expensive.
Innovation
The incentives that matter most are still intact. Battery storage in particular remains a massive opportunity. It’s not just about backup power, it’s about unlocking stacked value: load shifting, demand reduction, grid services, and more. Battery tax credits are protected through 2033. They will increasingly be a key component of onsite energy systems moving forward, where it makes economic and operational sense.
Capital Availability
Capital is no longer a constraint for this market; there is dry powder available to companies who want to secure financing for their projects. That said, one major and very positive update is the reinstatement of 100% bonus depreciation, up from 40% in 2025 and previously set to phase out entirely by 2027. Being able to depreciate onsite energy equipment by 100% in the first year makes the economics of projects even more compelling. Done right, behind-the-meter systems aren’t a sunk cost; they’re an asset, and access to capital isn’t a barrier to action.
Process Efficiency – The soft costs that have plagued our industry, such as high origination costs, unclear processes, fragmented solutions, long procurement timelines, interconnection delays, unique contracts for every project, and more, are being streamlined. This, combined with ongoing equipment price reductions, increasing energy costs, outage impacts, and stakeholder pressure (direct penalties, regulatory, contractual, or brand), will more than ensure onsite energy projects are economically viable and extremely valuable vs passive energy consumption from the grid.
Frequently Asked Questions
If a solar project is completed by 12/31/2025, does the 30% base ITC apply?
Yes, if a solar project is completed by the end of 2025, it qualifies for the 30% ITC and any additional qualifying adders.
When must a project be completed to qualify for bonus depreciation?
The “One Big Beautiful Bill” restores and makes permanent the 100% bonus depreciation provision first introduced in the 2017 Tax Cuts and Jobs Act, allowing companies to immediately write off the full cost of qualifying equipment in the year it is placed in service. Specifically:
100% bonus depreciation applies to qualified property acquired and placed in service after January 19, 2025, with no scheduled phase-down.
This means businesses can deduct the entire purchase price of eligible equipment and property in the first year, rather than depreciating it over several years.
What are the material cost ratio limits for PFEs?
Until further guidance is given, the “material assistance cost ratios” are:
- Begin construction in 2025 = no restrictions
- Begin construction in 2026 = above 40% (solar) and 55% (storage) from non PFEs
- Begin construction in 2027 = above 45% (solar) and 60% (storage) from non PFEs
More Resources
Ep 114: Greg Nemet on How Solar Got 10,000 Times Cheaper and Why Commercial Rooftops Are Next
What if the biggest energy transformation in history is only just getting started? In this episode, Greg Nemet explains how solar energy went from one of the most expensive technologies on earth to the cheapest source of electricity in history and why batteries,...
Ep 113: Gareth Evans on his Book and Why the Cost of Waiting on Onsite Energy Has Never Been Higher
What happens when energy stops being something businesses can take for granted? In this episode, we discuss the launch of Gareth’s new book, Powering Profits. Gareth explains why businesses are entering a completely new energy paradigm where rising costs, grid...
How Lithia & Driveway Approaches Energy Efficiency and Solar Across 450 Dealerships
Lithia Motors runs more than 450 business units across three countries. It's the largest automotive retailer in the United States. And like every company with a footprint that size, it is concerned about energy. Carson Bristol is Lithia's Program Manager for Energy...
Ep 112: Building an Energy Program that Scales with Carson Bristol of Lithia & Driveway
What does it actually take to move sustainability from strategy decks into real-world projects? In this episode, Carson Bristol from Lithia Motors shares how one of the world’s largest automotive retailers is approaching energy efficiency, electrification, and...
Top Moment from The Price of Power: Examining the Costs Behind Keeping the Lights On and What’s Next with Mark Ellis
Why do your electricity bills keep rising—and who actually benefits from it? In this highlight episode, we unpack the complex (and often hidden) financial mechanics behind utility companies and how they make money. From cost-of-service regulation to the role of...
Ep 111: How Onsite Energy Adds Real Estate Asset Value with Brian Rappaport, JLL
What happens when energy stops being just a cost and becomes a strategic advantage? In this episode, Brian Rappaport from JLL unpacks the evolving role of energy in today’s market, from grid constraints and rising demand to the growing impact of AI and distributed...